Evolve Natural Fitness is about inspiring people to recover their fitness and realise their full potential. A new approach to fitness: Tailormade personal training and nutritional programmes delivered by a personal trainer online and in person.
This project involved modernising an existing brand and revamping the website for its target audience. It began with a rebrand followed by the rollout of merchandise and various marketing collateral. This ran in parallel to the new site launch.
The logo certifies the company slogan and resembles evolution, fitness, nature and represents training lifestyle.
The identity was rolled-out onto various marketing collateral and merchandise including apparel and accessories.
The new brand was carried on to produce a refresh of an existing website.