Evolve Natural Fitness is about inspiring people to recover their fitness and realise their full potential. A new approach to fitness: Tailormade personal training and nutritional programmes delivered by a personal trainer online and in person.

This project involved modernising an existing brand and revamping the website for its target audience. It began with a rebrand followed by the rollout of merchandise and various marketing collateral. This ran in parallel to the new site launch.

Branding: a new approach to fitness

The logo certifies the company slogan and resembles evolution, fitness, nature and represents training lifestyle.

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Discover your inner gorilla

Branded merchandise

The identity was rolled-out onto various marketing collateral and merchandise including apparel and accessories.

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Expert personal training and specialist programmes

A revamped digital experience

The new brand was carried on to produce a refresh of an existing website.

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