Collaborating with senior design and digital stakeholders to develop sound UX and UI solutions across the AXA digital portfolio (websites, apps, platforms, digital tools, newsletters, emails campaigns, social media accounts). Includes initial development (informed from customer insights and industry trends), creation of user personas, storyboards, wireframes, conceptualisations, scenarios, user flows and use cases, through to creation of final product.

Developing a wide range of internal and external communications and bring them to life through visual storytelling and interactive experiences. Maintaining the AXA IM brand guidelines/values, and align when necessary to AXA Group global brand guidelines according to each brief and client needs. Updating digital brand guidelines as they evolved based on industry trends and business strategy.