ARC Power provides Affordable, Reliable and Clean solar electricity to communities predominantly in Rwanda and across Africa. The company designs, develops and installs off-grid AC power generation and distribution systems (ARCs) that become the hub of the community and empower families and small businesses to thrive.

Central to the marketing strategy was the recommendation to undergo a brand and communications update to deliver a clear purpose and consistent messaging in order to position ARC Power as a valuable asset. A website was also required to place the organisation in a strong position to attract investment.