Collaborated with The AA’s Marketing and Innovation team to design and develop web pages, enhance design systems, and evolve brand guidelines. Created reusable components and UI patterns to support consistency across digital products. Also managed print design projects from concept to completion, ensuring alignment with business and marketing objectives. Additional responsibilities included UI/UX design, visual design, and brand development.

Developing a wide range of marketing communications and bringing them to life through visual storytelling and interactive experiences. Designing user journeys for sign-up flows, maintaining brand consistency, and incorporating motion graphics to enhance engagement.

Don’t let car troubles ruin your day

Vixa home page design

Led the redesign of the Vixa.co.uk homepage. A/B testing confirmed the new design as the winning variant, offering a streamlined user experience that highlights key content and clearly communicates Vixa’s brand story.

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Your always-on car health assistant

Landing page design

Created targeted landing pages to promote Vixa and clearly communicate its purpose. Each page was developed using keyword research and optimized around the audience’s most common search terms.

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No guesswork, no surprises

Social Media campaign

Designed visuals for Instagram carousels, including custom graphics, iconography, and photo sourcing and editing.

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